“Grey is a visionary designer with a rare ability to bridge strategy and creativity, transforming ideas into immersive brand experiences. When she joined the Canadian Craft Cannabis Company, our brands had beautifully designed elements but had yet to be fully realized. She elevated them beyond aesthetics, seamlessly weaving brand positioning, personality, and storytelling into every detail. With a sharp strategic mind and boundless creativity, Grey doesn’t just build brands; she brings them to life.”
— Global Marketing Manager —
Spirit Bear
Spirit Bear exclusively grow in living organic, British Columbian soil, rich in beneficial microbes. This environment promotes healthier cannabis plants leading to higher yields with complex and unique chemical profiles. Just as their namesake inherits its fur from a rare recessive gene, Spirit Bear only select rare and exotic genetics with extraordinary chemical profiles.
Inspired by the beauty, peacefulness, and intricate balance of nature, Spirit Bear embodies the cinematic wonder of the Great Bear Rainforest—the brand’s is organic and cinematic. Every element—typography, imagery, and colors—tells a story of purity, rarity, and deep connection to nature.
